International Conference On

                Digital Transformation in Business: Navigating the New Frontiers Beyond Boundaries 2024.                                                                     

About ASET College

ASET College of Science & Technology is a multi-disciplinary institution offering professional courses such as industrial safety, Logistics and shipping, Aviation, Airline & Airport management & Management studies.  We provide excellent quality of education with extensive range of educational opportunities for students to explore their talents and shape them as a successful professionals.

ASET is approved institution of Alagappa University (accredited with A+ grade by  NAAC).  We offer varied platforms for students to explore, experiment, learn & shine.  We believe in participatory learning and equip our students with International Standard of learning system.

Aset Fire And Safety Course

About the University of Madras

Madras University is the mother of almost all the old Universities of South India.  This University has been growing from strength to strength while widening its teaching and research activities.The University imparts both Under Graduate and Post Graduate Education through the Affiliated Institutions which are spread over the districts of Chennai, Thiruvallur and Kancheepuram. Apart from teaching, research activities in Arts, Humanities, Science, Management and Technology shape the academic tenor of the University. A number of institutions affiliated to Madras University concentrate on research activities offering PhD Programme in their respective field of specialization.

Assessing the need for educating a large number of people in the country, the University offers both Under Graduate and Post Graduate programme through the Institute of Distance Education. The Institute is popularly called IDE of Madras University. The University has been accredited by National Assessment and Accreditation Council (NAAC) with the five star rating first, and later with an A++ rating. The UGC has recognized the University as one of the centers for "potential for excellence" in the country.

About Buckinghamshire New University / Swiss School of Business Research (SSBR)

Originally established as a School of Science and Art in 1891, Our University has been transforming lives for 130 years. We’re proud to make a difference because of the education we provide, our research, and the positive impact we make to the environment and in our communities.  We deliver an education that works for all, regardless of background or circumstances, and provides skills for life, to meet the global challenges of the 21st century. Student satisfaction is at the heart of everything we do.

We’re ambitious for all our students and their future employability is very important to us. That’s why we work tirelessly so that every student is well-prepared and confident to succeed in their chosen careers.  We blend academic and hands-on practical learning with work placements to inspire, challenge and motivate our students to aim high and achieve their career goals.

About the Conference

"Digital Transformation in Business: Navigating the New Frontiers Beyond Boundaries." Scheduled for 24th & 25th January 2024 promises to be a transformative and enlightening experience for Academicians, Research scholars, business leaders, innovators, and technology enthusiasts. The central theme of this conference, "Navigating the New Frontiers Beyond Boundaries," encapsulates the current state of business in the digital era. As technology continues to shape our world, boundaries that were once considered insurmountable are being challenged, reshaped, and even obliterated. Digital transformation is at the heart of this evolution, and this conference aims to explore how businesses can harness its power to reach new heights.

Objectives of the Conference :

  • Help researchers and practitioners reassess business model and plans through digital transformation.
  • Help to recommend the innovation and transitions of new-age technology to the business.
  • Support researchers and practitioners in evaluating improvements in customer experience.
  • Showcase improvements in employee performance within the work environment through Digital transformation.
  • Explore operational agility using digital transformation

Sub themes of Conference – Tracks

This conference provides a leading forum for the presentation of new advances and research results in the fields of digital transformation in business. The conference will bring together leading researchers and practitioners around the world hailing from different sectors such as Manufacturing, Information Technology, Retail, Banking & Finance, Consulting, Automobile, and FMCG&FMCD sectors. Submissions can be made under the following tracks consisting of sub-themes given below.

Digital Transformation through Innovation

  • Business Structure Transformation
  • Challenges in New Business Development
  • Market Creation for Innovative Products
  • Impact of pandemic on digital transformation
  • Drives digital transformation
  • Key trends in digital transformation

Digital transformation and Development in Marketing

  • Social Media Management and Marketing
  • Conversational Marketing
  • Search Engine Optimization
  • Influencers marketing
  • Content Marketing and Digital copywriting
  • Omni-channel Marketing
  • Progressive Web Apps (PWAs)
  • Significance of ‘S-commerce’ or social commerce in the world
  • The rural market emerging as the next big target for business growth
  • Gratification marketing
  • Changing Consumer behavior and emerging consumer segments
  • After the pandemic impact on the Marketing mix
  • Marketing 6.0

Digital Transformation and Development in Finance

  • Indian Financial System in New Economic Scenario
  • Financial Markets- Challenges and Opportunities
  • Pandemic Impact on Economic Activities
  • Digital Innovations in Business and Economy
  • Mutual Funds, Insurance and Other Financial Services
  • Banking, Micro-financing and Financial Inclusion
  • Sustainable Finance and Practices
  • Cryptocurrency and Block chainTechnology
  • Financial Literacy & Behavioural Financial
  • Entrepreneurship & Family Business
  • FIN TECH-FinancialTechnologies
  • Financial inclusion
  • Financial stability
  • Financial innovation
  • Sustainable Finance and Green Accounting
  • Changes in corporate governance regulations and structures

Digital Transformation and Development in Human Resource Management

  • Digitization in HR
  • HR Analytics
  • Technology and Innovations in the Impact of AI on HR
  • Change Management and Managing human capital
  • Employee Experience & Engagement
  • Ethics, Values, Trust, and Conflict Resolution
  • Leadership and the new normal
  • Boundaryless organization –challenges and opportunities
  • HRM Policies and Practices for Responding to  Disruptive Innovations
  • The importance of employees’ well beingpost COVID era
  • Challenges of performance appraisal in hybrid working
  • Gig employment and organizational commitment
  • Employee development in remote working


Digital transformation and Development in Operation Management

  • Flexibility inclusive and sustainable industrialization
  • Innovations In Product And Service Design
  • Foster Innovations In Operations Management
  • Big Data Analytics To Identify Changes In Customer Preferences For Products And Services
  • Crisis Leadership& Organizational Resiliency
  • Adapting To ContactlessManufacturing, Storage, Handling And Delivery
  • Adapting To ContactlessServices- Education, Healthcare, Hospitality, Travel and Tourism
  • Business Continuity, Its Planning And Professional Practices
  • Major Disruptions In Agriculture And Supply Chain Of Farm Produce, Aerospace and Satellite Communication Industry
  • Industry 4.0


Digital transformation and Development in Industrial and Safety Management

  • Transformation of Safety Management System Using Digital Technology
  • Environmental Sustainability and Development
  • Competence Development and Capacity Building
  • Occupational Safety & Health Management System (OSHMS) in the digital world
  • Advanced Technologies for Improving OHS Performance
  • Development in Personnel Protection & Safeguarding
  • Hazard Prediction Techniques and its Application
  • Industrial Hygiene and workplace Monitoring
  • The impact of the financial crisis on workplace safety and health
  • Process Safety Management: Approaches, Advancement and Benefits


All the papers will be published in the conference proceedings. Selected reviewed and accepted papers will be published in Springer Nature Conference Proceedings (awaiting approval)

Guidelines for Paper Submission & Presentation 

The submitted research paper should be an original and unpublished work. The papers below 15% similarity (excluding references) will be considered for publication. The original submissions can be made in English as Conceptual papers, Empirical Research papers, Case studies, Work-in-progress, and Doctoral colloquium papers.

  • Recommended length of the abstract should be between 200 - 300 words.
  • Recommended length of the research paper should be between 3000-6000 words.
  • Tables, illustrations, charts, figures, etc. should be clearly numbered and duly acknowledged.
  • Sources of the data need to be given below each table.
  • One of the registered manuscript authors need to do the presentation (Virtual or in person)

The authors are requested to send the papers to:

Important Dates

Last date of Abstract Submission: 5th Jan 2024

Acceptance Notification: 8th Jan 2024

Last date of Full Paper Submission: 15th Jan 2024

Conference Date: 24th & 25th January 2024

Registration Fee

Registration fee for industry delegate/ academician/ research scholar/ student with publication in Springer Nature Conference Proceedings (subject to approval by scientific committee): Rs 9,000. Registration fee with ISBN Publication (soft copy) for different categories of participants has been provided below:

 For Students: Rs. 500/-

For Research Scholar: Rs. 1000/-

For Faculty: Rs. 1500/-

For Industrial Delegates: Rs.2000/-

Registration fee Payment details

Account Details

A/c Holder Name: ASET Institute of Technology

A/c No:50200030237599

HDFC Bank ltd, Maduravoyal Branch,

Maduravoyal, Chennai - 600095

IFSC Code: HDFC0004842


G Pay Number: 7397475757

Conference Directors & Organizing Secretaries

  1. Dr NV Suresh, Associate Professor & Vice Principal, ASET
  2. Dr PS Bhuvaneshwari,Assistant Professor, UNOM
  3. Dr Nithya Shankaranarayanan, Faculty, Buckinghamshire New University

Chief Patron

  1. Thiru A.Karthik IAS,VC Convenor Committee, UNOM
  2. Thiru K Veera Raghava Rao,VC ConvenorCommittee, UNOM
  3. Professor: E. Murugan,VC ConvenorCommittee, UNOM
  4. Professor: Sarit Kumar,VC ConvenorCommittee, UNOM
  5. E.Sheik Abdullah Bin Majid Bin Saeed Al Nuami, Chairman of Cromwell UK/ Director General, Govt. Of. Ajman-UAE Ruling family member/ Govt. Official
  6. Dr Mohamed A Rizwan, Founder & CEO, ASET
  7. Dr : Nisar Muhamed, CEO, Buckinghamshire New University.


  1. Professor S. Elumalai, Registrar, UNOM
  2. Dr R Rangarajan,Professor & Head, UNOM
  3. Professor: Santhosh, Principal & Operations Manager, ASET
  4. Professor: Fahad, Director- Academics, ASET

International Advisory Committee:

  1. Dr. Ravindra Rena, Monarch Business School, Switzerland
  2. D Danish Ather, Amity University, Uzbekistan

Scientific committee

  1. Prof. M Kannadhasan, Professor, IIM, Raipur
  2. Dr Vikas Goyal, Associate Professor, IIM, Indore
  3. Dr. Prakash Sai, Professor, IIT Madras
  4. Dr R Rajendiran, Professor & Head, NITTTR GOI
  5. Dr Sasirekha, Professor & Dean - SRMIST
  6. Dr S.Subramanian, Professor and Head, Tamilnadu Open University
  7. Dr B.Devamaindhan, Professor, University Of Madras
  8. Dr Magesh, Professor &Head, Anna University
  9. Dr M Sumathy, Professor and Head, Bharathiyar University
  10. Dr Gunita Arun Chandhok, Principal - SIMAT
  11. Dr T S Prema, Principal - St. Thomas Arts & Science College
  12. Dr Malathi Selvakumar, Principal, S.A College of Arts & Science
  13. Dr Vishal Jain, Associate Professor, Sharada University
  14. Dr K Vinayagam, Associate Professor - VISTAS
  15. Dr A.L. Malliga, Assistant Professor, Mother Teresa Women's University


Corporate Advisory Board

  1. Mr.Uvais Ur Rahman, Sr. Manager - Marketing & BD, EIL, UAE
  2. Mr.Anish Kumar, Sr.Manager, GAIL, GOI, New Delhi
  3. Mr.Girish Gupta, VP, Middle East, ZINGA, UAE
  4. Mr.Saji Krishnankutty, Specialist BP & Performance - ADNOC, UAE
  5. Mr.Amit Dhiman, Counting Head Lubes, Middle East & Africa, BPCL, UAE
  6. Mr.Sudipto Basak, Chief Manager, PR & Corporate Communication, HPCL, Maharashtra
  7. Mr.Subrahmanya Pachalla, Project Manager - Ports, Abu Dhabi Ports, UAE
  8. Mr.Radha Krishnan, EMEA Regional Marketing Manager, AMSAC The Safety Company, Middle East
  9. Mr.Mohamed Tajammul, OGC Marketing & Sales Manager, Bureau Veritas, UAE
  10. Mr.Andrew Hart, CEO, Cargo store, UAE


Conference Core Committee Members:

  1. Er Gajalakshmi (8667380465)
  2. Er Archana - 7358559978
  3. Er Manivannan- 9626419061
  4. Er Shamraj (9677584707)
  5. Er Anand (9600150978)
  6. Ms Janaki (9940304968)

Coordinating Team members:

  1. Er Dinesh - 9043304206
  2. Mr.Jayagar- 7904352852
  3. Er Ranganathan - 9962992024
  4. Mr Mohamed Ali- 9916724199
  5. Ms. Rajkrithika -9361503053
  6. Ms. Aishwarya - 8778354595